THE AUSTRALIAN
INGENUITY REPORT
TYPE | PUBLICATION DESIGN
AGENCY | BASTION COLLECTIVE
DIRECTION | TOM HUTCHEON
DESIGN | CHARLIE MELAS
AGENCY | BASTION COLLECTIVE
DIRECTION | TOM HUTCHEON
DESIGN | CHARLIE MELAS
MORE SPREADS THAN VEGEMITE + BUTTER
Coming fresh into what was one of the worst starts of any year in recent memory, Bastion Collective, Australia’s largest independent marketing agency, wanted to remind Australians what it is to be Australian, as the nation moved forward into a new decade. This reminder is decorated in the companies bright, modular, quadrilateral branding, the Australian Ingenuity Report, with each spread boasting more yellow than a banana on the Sun, and it only seems fitting.
I’m having way too much fun writing these.
I’m having way too much fun writing these.