FREEFORM DESIGN AGENCY
TYPE | BRAND SOLUTION
AGENCY | UNIVERSITY
DIRECTION | CHARLIE MELAS
DESIGN | CHARLIE MELAS
AGENCY | UNIVERSITY
DIRECTION | CHARLIE MELAS
DESIGN | CHARLIE MELAS
WE FORM LIKE VULTRON
Uni students are seldom ready or motivated to do a group project, and for good reason. In any given group there’s the lazy f!@#er, the smart f!@#er, the exchange f!@#er, and the mature age f!@#er.
Seriously, they share a hundred years of knowledge between the four of them and their stupid presentation on the ‘The Work of Art in the Age of Mechanical Reproduction’ gets a couple of claps and the most pretentious sigh from the Phd student who’s only their for credit points.
But this wasn’t that, thank God. FreeForm was my groups answer to a simple brief; brand yourselves. And that’s what we did. We opted to go for a brand that represented all of us individually, yet simultaneously. A brand with a rigid yet adaptable visual style. The name FreeForm was the first foundation fervently fashioned. So I developed the dynamic logo system in the above by creating triangular segments using the structural points of a capital F, and the rest you can see for yourself.
Seriously, they share a hundred years of knowledge between the four of them and their stupid presentation on the ‘The Work of Art in the Age of Mechanical Reproduction’ gets a couple of claps and the most pretentious sigh from the Phd student who’s only their for credit points.
But this wasn’t that, thank God. FreeForm was my groups answer to a simple brief; brand yourselves. And that’s what we did. We opted to go for a brand that represented all of us individually, yet simultaneously. A brand with a rigid yet adaptable visual style. The name FreeForm was the first foundation fervently fashioned. So I developed the dynamic logo system in the above by creating triangular segments using the structural points of a capital F, and the rest you can see for yourself.