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MICROSOFT

TYPE | BRAND COLLATERAL
AGENCY | BASTION COLLECTIVE
DIRECTION | BASTION DESIGN TEAM
DESIGN + ANIMATION | CHARLIE MELAS













THOSE WHO CAN’T TEACH, TEACH GYM.

Thank you obscure Jack Black reference from School of Rock, very inspiring words. Jokes aside, I’ve been involved in the design, animation, and creative direction for nearly all Microsoft Education social campaigns from August 2018 to September 2020.

Under Bastion Collective, the output of work ranges across social media channels such as Facebook, Twitter, Instagram, and LinkedIn, and is still currently in circulation.

Microsoft, being the massive global company that it is, obviously has some guidelines to adhere by. Pushing the design of their guidelines forward where necessary was our job. For example, where Microsoft supplied us with the character illustrations that you see, it was mine and the teams jobs to fill in the gaps and give these characters a scene and theme to be in, depending on what the brief asked for (notice Summer PD Campaign).