TYPE | PRINT
AGENCY | BASTION COLLECTIVE
DIRECTION | CLARISSE AVILA
DESIGN | CHARLIE MELAS

The #whatacracker Campaign from Arnotts sought to bring eyeballs, mouths, and Shapes connoisseurs from all over Sydney to the biggest box of Shapes Sydney had ever seen. Lord knows why, they could have achieved the same effect by handing out free boxes of Chicken Crimpy; the best Shapes flavour (that’s just facts).