UNITY
TYPE | BRANDING
AGENCY | UNIVERSITY
DIRECTION | CHARLIE MELAS
DESIGN | CHARLIE MELAS
AGENCY | UNIVERSITY
DIRECTION | CHARLIE MELAS
DESIGN | CHARLIE MELAS
YOUR NEXT HOOKUP JUST GOT EVEN EASIER.
Unity was my university Major Project back in 2017. It’s a brand identity for an online uni platform, whose inception was based on creating ‘the Webjet of internships’ (trademark, copyright, and patent pending).
‘Unity’ as the wordmark was chosen as a dual vehicle for driving the university-based market, and the ease of use that comes with finding everything you need in one place. The three lines that run through the wordmark represent the three types of university students (undergrad, grad, and postgrad) and their ‘paths’ through uni.
An emphasis on a salient, modernised, and youthful colour palette was initially kept in mind and eventually chosen to draw in the attention of the viewer, while breaking away from the corporate aesthetic seen in popular online employment and recruitment platforms today.
‘Unity’ as the wordmark was chosen as a dual vehicle for driving the university-based market, and the ease of use that comes with finding everything you need in one place. The three lines that run through the wordmark represent the three types of university students (undergrad, grad, and postgrad) and their ‘paths’ through uni.
An emphasis on a salient, modernised, and youthful colour palette was initially kept in mind and eventually chosen to draw in the attention of the viewer, while breaking away from the corporate aesthetic seen in popular online employment and recruitment platforms today.